Key takeaways
- WoW: Forever launched November 4, 2026 and is included with a standard WoW subscription.
- There is no WoW Token, so auction-house prices are set purely by players.
- Blizzard says it has no plans for character boosts in Forever.
World of Warcraft: Forever, the Classic+ project Blizzard announced at BlizzCon in September, went live on November 4, 2026. It's included with a normal subscription or Game Time, and every player starts the same way: level 1, zero gold.
Why the missing Token matters
On retail WoW, the Token sets a visible exchange rate between real money and gold. In early October it traded at roughly 284,000 gold in the US and around 412,000 in Europe. Forever has no such anchor, so prices on its auction house come purely from supply and demand.
Blizzard has also said it has no plans to sell character boosts in Forever, which makes leveling the main bottleneck for players who start late or want alts.
Blizzard is cracking down on gold buying
During the beta, Blizzard closed nearly 4,000 accounts for real-money trading, including over 2,100 buyers, and introduced a new trade-restriction penalty. Read our WoW gold price guide for how Forever's market compares with retail.
FAQ
When did WoW: Forever launch?
November 4, 2026.
Is WoW: Forever free?
It is included with a standard World of Warcraft subscription or Game Time.
Sources
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